Bold Typography in Packaging
The market was saturated with over-designed packaging relying heavily on imagery. The client needed a design that stood out with simplicity while reflecting a strong, confident brand voice.
Overview
We focused on making typography the central design element—clean, bold, and unapologetically simple. By using type as the brand's visual identity, we created a look that was instantly noticeable and memorable.
What we did:
Chose strong, distinctive typefaces to match the brand’s tone.
Used scale, spacing, and alignment to create dynamic layouts.
Kept the color palette minimal to let the typography shine.
Created hierarchy using font weights and contrast for quick scanning.
Client
Gary Neville
Industry
Personal Branding
Duration
12 Weeks
Year
2033
In a competitive market of vibrant colors and overwhelming visuals, our client’s product was getting lost on the shelves. The brand wanted something that wouldn’t blend in—something that would interrupt the shopper’s line of sight.
Result
The final packaging became a visual signature for the brand, improving visibility and recognition while setting a new standard for minimal design in the product category.
Impact:
35% boost in shelf visibility and buyer recognition.
Increased social shares and positive consumer feedback.
Featured in two leading packaging design blogs post-launch.