What Clients Really Want from Digital Agencies

Most clients don’t care about technical complexity. They want fast, clear updates, and to feel “in the loop.” Set expectations early and follow through.

Stephen King

Apr 15, 2025

5 min read

Business Results Over Aesthetics

Clients care more about conversions, traffic, and ROI than pixel-perfect designs. Learn to tie your work to business outcomes in your pitch and reports.

Proactive Suggestions Win

Clients love when you go the extra mile—suggesting improvements, better tools, or add-ons they didn’t think of. This builds long-term relationships.

They focus on:

Defined post-delivery support period for fixes and questions.

Open communication channels during and after handoff.
Active feedback loop to improve handoff quality.
Secure transfer of ownership and access credentials.

Seamless Handoff & Support

Whether it’s a website or a campaign, clients appreciate a clean handover. Create short guides, training videos, or follow-up support options to boost trust.

This includes:

Provide short guides to simplify the transition.
Use training videos to help clients understand deliverables.
Offer follow-up support to build trust and confidence.

"You’ve got to start with the customer experience and work back toward the technology — not the other way around." — Steve Jobs

Clients appreciate it when you go above and beyond—offering improvements, superior tools, or unexpected add-ons. This fosters lasting relationships.

Final Thoughts

Understanding your client’s mindset is key. Delivering great design or marketing is important—but how you work with your clients matters just as much, if not more.